The change in VAT rate from 17.5% to 20% has been applied across site but the increase in price is not being passed onto the consumer.

The price you will pay at checkout on all products on site (where VAT applies) remains the same, as do delivery charges. Baby and the majority of Kidswear products are VAT free. Where VAT is applicable to Kidswear and Kids' accessories no VAT increase has been applied.

For any customer purchasing adult clothing and souvenirs inside Europe, VAT is included at the standard UK rate of 20%. Childs clothing is exempt from VAT in the UK is therefore charged at 0% thus no tax is added in the price quoted by RFU DIRECT.

For any customers purchasing outside the European Union, all purchasers are exempt of UK VAT and RFU DIRECT do not charge VAT. Products are shown inclusive of VAT, but this will be recalculated when you purchase your goods.

Any customs or import duties are levied once the package reaches its destination country. Additional charges for customs clearance must be bourne by the recipient. We have no control over these charges and cannot predict what they may be. Customs policies vary widely from country to country; you may want to contact your local customs office for further information.